Indian Designer Wear BiographySource (Google.com.pk)
Ashish Soni has attained remarkable success in the global fashion world. Creativity of a designer and traits of an entrepreneur have been beautifully gelled together, which makes him a big name in the industry. His innovativeness has a strong Indian bond that has been well merged with the western education, to give a perfect balance of Indian and western style creations. Ashish Soni's instinctive and inventive style of creating garments makes them an elegant piece of attire. The numerous exposures to the various international forums have refined his artistic skills. He was the first Indian designer to be invited at the Olympus Fashion Week, held in New York.
Ashish Soni was one of the 25 students who had been selected from a mass of 7000 applicants for a Bachelor's degree in Design and Clothing technology, from the National Institute of Fashion Technology (NIFT), New Delhi. He graduated from NIFT in 1991 and had a whooping start, with the launch of his brand "Ashish Soni" in 1992. Since then, there has been no looking back for this creative soul. In the year 1993, he opened up his own design studio by the name "Ikos".
Career and Success
Though the launch pad of his brand and his own studio were high points of Ashish Soni's career, the biggest turning point was when he organized his solo fashion show. This was a unique achievement, as he was the first Indian designer to have his own show. This was just the beginning of an expedition of success which likely came his way with many more solo fashion shows following its predecessor.
His potential of a class designer was also visible when he showcased his spring/summer collection at the Carlton Tower in London in 1998. The event was in collaboration with BVLGARI. Amongst the religiously followed annual events of Ashish Soni is the inauguration of his Summer Collection every year, at the World Trade Centre, Dubai, for "Fasateen", the biggest retail outlet of High Fashion clothing in the Middle East.
Ashish Soni has also participated in the Festival of India 1996 in Thailand, Hong Kong and Singapore and in AEPC Road Show held in New York, Paris, and London. In the year 1999, he launched his ready-to-wear-label 'as by Ashish Soni' and was also the only designer selected by the Government of India to present a collection as part of the Millennium Celebrations at Khajuraho. In 2001, Ashish Soni celebrated a decade of being a dynamic contributor to the industry.
To commemorate the event, the designer launched his Flagship store in Delhi. Following this, he launched his store, 'Ashish N Soni Store', at 'The Courtyard', in Mumbai. It can be said to be an update version of Ashish Soni's store in Delhi. His creations also retail in select outlets in Mumbai, Bangalore, Dubai, Kolkata and Madras. Simplicity and understates elegance characterize the creations and collections of Ashish Soni.
Brand and Clientele
Ashish Soni's creative, yet elegant styles, flawless artistry and enduring fashion statements, in the stream of both attires and accessories, have won him great accolades in the fashion fraternity. His clients include who's who of public figures, media personalities, and leading entrepreneurs. His creations are retailed throughout the country, starting from Carma in New Delhi; Ensemble, Vama and Pyramids in Mumbai; Ffolio in Bangalore and Madras to Ogaan in Kolkata. Overseas, Ashish`s creations can also be found at "Fasateen" in Dubai. His collections are also available at Beams in Japan; Penelope in Italy; Tsum in Russia and Villa Moda in Kuwait.
Fashion is getting progress at very fast pace in Pakistan. Pakistan is saturated with full of talent in all fields and peoples in Pakistan are very devoted and hard worker to prove their efficiency. Today we are going to write about famous, popular, well reputed, brilliant and talented fashion designer Deepak Perwani.
Selection of words is very difficult to represent such a great personality in the fashion industry of Pakistan. The deconstruction of the sherwani made him the top men’s wear designer in the country. He was barely 3 months old in fashion when this accolade was given to him by a national newspaper. Deepak Perwani has not looked back since then, having been called the bad boy of Pakistani fashion many a times.
Deepak Perwani Age
He was born in 1974 in a Hindu Sindhi community of Pakistan. Fashion designer Deepak Parwani is running his own Boutique in Pakistan. The most claimed statement about the dress designing of Fashion designer Deepak Parwani for Men’s wear, is his Signs that represents Power and Men’s confidence; but in a stylish way.
Signature Name – Deepak Perwani
Fashion designer Deepak Parwani has set his signature name by the name of himself, Deepak Parwani. This man is not just a man but an icon. Fashion designer Deepak Parwani never follows the traditional or ongoing Fashion statement of the country; rather he makes ‘his own’. The theory behind the designing style of Fashion designer Deepak Parwani is that he tells people ‘what to wear’ and ‘how to carry’; instead of what people tell him he should design.
The creative department of Fashion designer Deepak Parwani is not only restricted within the boundaries of Men’s wear like Groom Sherwani, embroidered Kurta, and Shirts but he also designs the Bridal wear along with bridal accessories, Saries and formal wear.
He went ahead to launch his women’s wear line in 1996, with the opening of his flagship store in Zamzama. Deepak Perwani does 4 lines a year pret and couture for both men and women. He’s not a conformist to the east per say and draws inspiration from everything that is the past present and the future.
His forward thinking and modern approach to design has taken the Pakistani man and woman into the 21st century. His philosophy and astute sense of design has made him a fashion icon and his fashion house a source of inspiration for designers in Pakistan and abroad. Minimal embellishment and a total fusion between the east and the west makes him one of the foremost designers in the country.
Fashion designer Deepak Parwani has also participated in several national and international Fashion shows and showcased his designing items. Like the Dubai Fashion show, and the Zargalli premier, are the places where Fashion designer Deepak Parwani has earned a lot of fame and appreciation.
The World’s largest Kurta – Guinness Book of World Records
The most interesting and noteworthy achievement in the part of Fashion designer Deepak Parwani, which makes him prominent from all other Fashion designers is his entry into the Guinness Book of World Records. Yes, the innovations of the Fashion designer Deepak Parwani have reached up-to that position, he created The World’s largest Kurta of 101 feet tall and 59 feet 3 inches wide in 2007.
The Kurta made by Fashion designer Deepak Parwani with the help of a team of 50 hardworking professional tailors within a time period of 30 days, weighs 800 kg and is large enough to be worn by a 175-foot tall person. The world’s largest Kurta is made-up of 800 yards of cotton blend fabric.
According to Fashion designer Deepak Perwani, “The kurta is an intrinsic symbol of Pakistani attire, and (this garment) has successfully put it on the global map. A kurta represents the essence of what we are and defines our individuality in today’s world.”
Fashion designer Deepak Parwani‘s Kurta aims to give inspiration for others to make smaller Kurtas like this, according to the Pakistani cultural context. The earnings he’ll get by this will be donated to the Pakistani children’s NGO, Edhi Foundation.
Deepak Perwani Career
At 23 he was chosen to be the brand ambassador for the World Gold Council and later for Dupont Lycra. He did the launch show of ABN Amro Bank in Pakistan and after that went ahead to do collaborations with Mercedes Benz, Benson & Hedges, and Hugo Boss perfume to name a few.
At 28 he was chosen on to the board of governors of the Pakistan school of fashion design (P.S.F.D) affiliated with LA CHAMBRE SYNICALE DE LA COUTURE
PARISENNE. He also won the prestigious Lux Style Award for men’s wear and the Indus Style Guru Award, the same year.
Lately he has been chosen as Pakistan’s Cultural Ambassador to China and Malaysia, and traveled with President Musharraf to the World Economic Forum Conference to China.
He represented Pakistan at the Royal Albert Hall in London and went ahead to be the first Pakistani to do a fashion week, (KLFAW) Kuala Lumpur Fashion Week.
At 30 Mr. Perwani won his second Lux Style Award, opened his flagship store in Lahore, and the label Deepak Perwani went international to be stocked in London, New York, Dallas, Dubai and Singapore.
He did the Castle India Men’s Fashion Week (CIMFF) and was quoted as the pride of Pakistan by the TIMES of India. later that year he went ahead to represent Pakistan at the first ever Islamic Fashion Week in Malaysia initiated by her highness the Queen of Malaysia, Lady Prime Minister and Prime Minister Suharto’s daughter of Indonesia.
This year he was chosen on the board of governors of Pakistan Fashion Council and visited Delhi to sign a memorandum of understanding between Fashion Pakistan Council and the Fashion Design Council of India thus making history as it is the first understanding of its kind between India and Pakistan’s bilateral trade. He is also a member of South Asia Free Media Association (SAFMA)
At 33 this year he won his 3rd Lux Style Award for achievement in men’s wear design the best dressed celebrity on the red carpet and then went ahead to represent Pakistan for the 60th year of independence parade organized by the High Commission of Pakistan at Trafalgar Square in London.
This year Mr. Perwani is the originator of the first Islamic fashion week held in Malaysia and later Dubai, under the patronage of sheikh al makdoom al nayan to promote Pakistan and Pakistani attire.
Mr. Perwani is currently working on the AHAN project under SMEDA, to support 180 women under the aik hunar aik nagar project in mirpurkhas, sukkur , mithi , ambh and mirpur sakro to elliviate poverty and help the poor women of sindh. His collection was recently shown at the Pakistani high commission in London under the patronage of the out going ambassador dr. maliha lodhi.
His philosophy be Pakistani buy Pakistani and promote Pakistan makes him an immense asset to the and his vision a pride for all Pakistan. Fashion designer Deepak Parwani lives with the philosophy of live and let live and this might be the reason of his tremendous success.